SKYN, the renowned international luxury condom brand, has made its way to India with a strong emphasis on its premium positioning and catering to individuals with latex allergies. However, SKYN faces heavy competition in the Indian market with a loyal customer base. So, how did SKYN convince customers to switch allegiance when it mattered the most?
Solution
We launched awareness-focused campaigns for Skyn to establish their presence in the Indian market. The two initiatives we executed aimed to boost their social media followers and drive traffic to their website and online marketplaces.
Despite a limited budget, our ads delivered significant outcomes, including an impressive 15% click-through rate (CTR), substantial website traffic, and reached 8000 followers on Instagram over the span of 6 months
Followers
0K+
CTR
0%
Social Media
@skynindia
Branding
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Website
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Performance Marketing
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