Comprehensive Services
We create, curate and optimise content to achieve your company’s marketing and branding goals. The more engaged your audience, the easier it is to achieve said goals
Content Creation and Strategy
We create content based on three aspects- your goals, industry, and brand. All content is made with the sole purpose of you reaching your marketing goals. We create content strategies that include researching target audience and social keywords, as well as testing and analysing different networks and types of content
Managing and Monitoring Online Presence
Our team of social media specialists monitor the performance of all social media channels and creative content. Our internal process allows us to react instantly if there is a drop in performance and come up with innovative measures to maintain a steady balance
Increasing Reach
Apart from ads, there are other ways to improve your social media reach, like connecting with followers and conversing with people relevant to your industry.
Platform-Specific Content
Each platform is unique in terms of what it offers. Each business is unique in terms of its target audience. This is why we ensure the correct content is created for the most appropriate platforms for your brand. If your business operates in a B2B sector, we create a unique LinkedIn strategy for maximum engagement. For more B2C brands, our focus is towards FB and IG.
Top Notch Social Media Marketing Services for your Brand
“Be where your customers are today, and will be tomorrow.” An axiom of marketing, perhaps the most important one, this truth is perhaps as old as time. Or if not, at least ever since marketing existed.
And in this day, where everyone and their family pet is on social media, and will continue to be, social media marketing is arguably the most powerful tool for any business to reach customers and prospects. In this blog post, we’ll be taking a look at:
- What Social Media Marketing is
- Digital Marketing vs Social Media
- What Social Media Marketing can do for your Business
- What BrandsJar brings to the table
What is Social Media Marketing?
Social Media Marketing is harnessing the power of social media networks, and their centrality to the modern human experience to achieve your branding and marketing goals.
People make fewer and fewer distinctions between their digital selves and realspace existence. They now explore, discover, follow, and even shop from brands on social media. This means that if you’re a business and not utilising platforms like Instagram, Facebook, X and LinkedIn, you’re leaving a lot on the table!
Social Media marketing is not just putting out content, like other traditional mediums. It involves responding to your followers and having conversations. Social media encourages two-way interactions and engagement with people, and it is this aspect which separates social media marketing from other one-way marketing methods.
What can Social Media Marketing do for your business?
What Social Media does for your brand, above and beyond creating brand awareness, leads and traffic, is humanising your business. Something no other medium can ever come close to, is the way social media creates, nurtures and enables human connections. Humans are social creatures. Moreover, we are creatures of emotion, and interacting and socialising with people we care about is what brings meaning to our lives. Social media allows you to tap into the river of human emotion that is the backdrop to every decision we make, every day.
Your posts, profile and interactions with users create an approachable persona that your audience can connect with and trust, as they would a friend. Interacting and taking feedback from followers, and directly connecting with individuals help you come across as personable and caring, which makes people want to associate with you.
Social media’s visual nature helps you improve brand awareness, by building a visual identity across vast audiences, which help you become recognisable.
Social media marketing agencies also help you drive traffic to your website using the link in your profile, blog post linked in your posts, as well as paid ads on social media. Moreover, with the integration of shopping features, call to action buttons into Instagram/Facebook and Youtube, you can generate leads and conversion for your business directly through these platforms.
A Social Media Marketing Agency can transform a small business, using modest resources to achieve outsized and measurable growth, and helping it expand its horizons.
Digital Marketing vs. Social Media Marketing
Digital Marketing is any online marketing strategy or method which utilises digital media, including social media. It includes content marketing, email marketing, PPC marketing, affiliate marketing, display ads, SEO and social media marketing. It allows you to leverage different types of digital channels to reach a vast audience.
Where Social Media Marketing has everything else beat is the level of specialisation and the ability to target your focus demographic. It allows you to pinpoint and know your brand’s target demographic, create content that specifically appeals to them, and then reach them by using tailor-made approaches. Instead of shotgunning the widest possible audience and hoping for lucky strikes and conversions, a social media marketing company helps you be efficient, save costs on your campaign and get more genuine leads and people.
The BrandsJar Difference, and what We can do for You
We won’t claim Social Media Marketing to be rocket science, like another social media marketing agency might. Because it’s not! And portraying it as an unnavigable labyrinth is not what we are about.
What sets BrandsJar’s social marketing skill set apart from the rest is:
- All-round comprehensive services with all aspects in-house
- Innate understanding of human connections and their power
- Being bought-in completely and dedicated to each brand we work with
We are not just a social media marketing agency. BrandsJar is an all-around growth partner, able to take charge and turbocharge your business’s growth story, utilising all media alongside our social media marketing services. Harnessing the infinite potential of social media, we’ve scripted some of the most incredible growth stories across India. Our ability to create brand personas and strategies that create brand ambassadors out of followers makes BrandsJar a difference-maker to any business.
Frequently Asked Questions
Be structured in your approach to spend resources wisely, and choose social media platforms based on your target audience, industry and bandwidth. Set realistic goals and objectives, use each platform’s analytics to find what does and doesn’t work, and finetune your approach. Start out with a single platform and focussed approach.
Each platform is unique in terms of what it offers. That’s why it’s important to create the right content for the most appropriate platforms for your brand. BrandsJar makes sure you meet your potential customers right where they are. For B2B businesses, we create unique LinkedIn strategies for maximum engagement, whereas for B2C brands, our focus is towards Facebook and Instagram.
You can email us at business@brandsjar.com to get in touch with us for solutions, or call our office contact numbers to talk and schedule a visit. We also have a very convenient form on our Contact Us page, where you can fill in the requisite details, and we’ll get back to you.
Mumbai: +91 97690 73083
Pune: +91 97690 73083
Delhi: +91 779 88230 77
Bengaluru: +91 90824 64307
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