In the wake of the COVID-19 pandemic, a seismic shift occurred in consumer behaviour.
With restrictions on outdoor activities and a pervasive sense of uncertainty, people sought
comfort and security within the confines of their homes. Amidst this backdrop, a new trend
emerged – a preference for indoor socializing over venturing out into the unknown.
Enter Inacan, a visionary concept born out of the need to enhance the indoor social
experience and provide customers with their favourite drinks without ever having to leave
home. Founded during the height of the pandemic, Inacan quickly gained traction as a beacon
of convenience and innovation.
The Process: Crafting a Brand for the Modern Consumer
At the heart of Inacan's success lies a carefully crafted ideology by Brands Jar centered
around appealing to the youth culture. With a focus on vibrant branding and a contemporary
aesthetic, we sought to position Inacan as more than just a beverage company – it aimed to
become a lifestyle brand synonymous with fun, convenience, and accessibility.
Embracing the philosophies of convenience and approachability, We set out to redefine the
way consumers interacted with their favourite beverages. From the inception, every decision
was guided by a commitment to delivering an unparalleled experience that resonated with the
modern consumer.
The Launch: Making Waves in Goa and Beyond
Inacan made its grand debut in the picturesque coastal state of Goa, leveraging a multi-
faceted approach to capture the attention of consumers both online and offline. With a robust
digital presence through its website and social media channels, Inacan engaged with its target
audience on a personal level, fostering a sense of connection and community.
But the launch didn't stop there. In a bold move that underscored Brands Jar commitment to
creativity and grassroots engagement, we embarked on a series of guerrilla campaigns across
Goa. Collaborating with local artists, Inacan transformed the urban landscape, adorning
youth-infested areas with vibrant graffiti that sparked intrigue and curiosity.
Success and Takeaways: From Startup to Shark Tank Sensation
In just one year following its launch, Inacan achieved a milestone that exceeded even its
wildest expectations. The brand caught the attention of the prestigious television show "Shark
Tank," where entrepreneurs pitch their ideas to a panel of seasoned investors, known as
"sharks."
Inacan's appearance on Shark Tank was nothing short of a triumph. Not only did their
product capture the hearts and palates of the sharks, but it also emerged as the standout hit of
the season. Fuelled by enthusiasm and innovation, the sharks wasted no time in backing
Inacan, providing the brand with the financial resources and expertise needed to propel us to
even greater heights.
Looking Ahead: A Bright Future for Inacan
As Inacan looks to the future, the journey is far from over. Buoyed by our early success and
fueled by a relentless drive to innovate, the brand is poised to become a dominant force in the
beverage industry. With a growing legion of loyal customers and the unwavering support of
its investors, Inacan is ready to take on whatever challenges lie ahead, confident in its ability
to redefine the art of indoor socializing one can at a time.
